Monday, September 12th, 2016
How do you transfer a creative writing degree to the world of basement waterproofing, crawl space encapsulation and foundation repair? Well, something John Becker, our operations manager, asked during my interview really stuck with me: “Do you like to make up your own creative stories, or do you want to make any content relevant and interesting?” The answer is both, but I think it’s a great skill to be able to portray information that may not be traditionally exciting in an interesting and engaging way. I believe this is where we need creative writing most — in the areas and industries that are necessary, but often viewed as mundane.
I have now found myself writing and editing for both the automotive aftermarket and the basement waterproofing industry, and both are more intriguing than expected. When I’m marketing, I need to look at the company from different angles. With the automotive aftermarket, it was from the perspective of an auto parts salesperson, and here, it’s a homeowner with a cracked foundation. Beyond this new way of seeing things, I’ve also expanded my knowledge with things like the science of spark plugs and the causes of basement leakage.
I recently went on a ride-along with one of the inspectors to look at a waterproofing job. This really helped me understand the products and services even better than the informational video I watched. I was able to examine the problem firsthand, and this allowed me to understand where and why the products would be installed. I also was able to see how stressed the homeowner really was about her leaking basement, and how we could ease her stress with our products. This enforced both my knowledge of our products and my understanding of the impact we really have on people’s lives.
The point is, for everyone who wondered what I could do with my English major, and those who couldn't understand how my skills would fit into a basement waterproofing company, this is how: I'm going to market necessary, but seemingly commonplace products to those who need them and make these products stand out. I want to help families with moldy basements and high radon levels discover the repairs and services they need. I think helping these people create healthier living environments is a pretty great way to use my major!