Friday, September 16th, 2016
I’ve recently created Instagram and Pinterest accounts for Ohio Basement Authority. I’m a big advocate for eye-catching images, so these sites, especially Instagram, stick out to me. Because of my love for images, I started to wonder what I could post daily that would be informational, but also grab people’s attention.
During my first week, I found myself reading through all of the product pamphlets and booklets to become familiar with them, and I began writing out definitions of the problems we face and the products we use to fix them. Writing things out has always helped me internalize them. While doing this, I thought: “I can’t be the only person who doesn’t know what efflorescence is…” And this is how Definition Daily was born.
Definition Daily is a colorful, fun image with the definition of a problem or product posted every day. My goal is to help homeowners and commercial building owners better understand our products and learn how to identify issues they may have with their own basements.
In case you missed any Definition Dailies this week or last, here are the first seven:
As for other plans for social media, I hope to post interesting images from projects and photos of our team members. On Pinterest, I also started a "Dream Basement" board full of ideas for when your basement is waterproofed and ready to finish! I am going to continue to post for “Testimonial Tuesday" too, so keep those great reviews coming!
If you’re interested, please follow Ohio Basement Authority on all of the aforementioned platforms to stay updated on intriguing projects, office goings-on, and the Definition Daily!
Facebook: Ohio Basement Authority