Tuesday, December 20th, 2016
1. This is a photo I took at the first job site I visited. I always wondered how IntelliBraces were tightened because the mechanism isn’t visible in pans of the whole wall. So, the first thing I did was ask exactly how they work, and took the photos I always wanted to have as an explanation. This bolt can be torqued over time to straighten the wall back to its original position.
2. This picture is both intriguing and disturbing. We all want to know — what is the green stuff?? I posted a Facebook and Instagram ad of this that made almost 1,000 people question the cleanliness of their crawl spaces, and how it may be affecting their family’s health. From an artistic point of view, the half and half color effect is pretty neat.
3. I so often browse through job photos and find that most are crooked and blurry. I love the aesthetic value of this one. The picture is clear, the lighting is perfect, and it captures an interesting landscape. The demolished rubble sits nestled in the corner of the pristine white home that’s about to have a matching, pristine basement.
4. This photo has a special place in my heart because it reminds me of my love of fairytales — Alice’s Adventures in Wonderland and Snow White come to mind because of the mirrors. Who would have known a basement could remind me of a storybook? I also appreciate the mystery of why these mirrors are in this room, and why they’re the only items there. The efflorescence on the floor tops it off with a real-life need for waterproofing.
5. This is one of the first pictures I posted on Instagram after creating the account. I remember trying out different filters and asking my manager which was okay because I didn’t want to be too “out there.” She and I both loved that way this one brought out the fire and ice, dual color effect of the photo. She told me shortly after that that she trusted me to make these types of decisions. After all, the whole point of posting on social media is to grab audience attention.
6. The bowing, cracked blue wall in this picture has been one of my favorites since I started in September. The unusual paint color draws attention to it, and emphasizes the horizontal split down the middle, inward bowing, and other cracks. This, to me, is the epitome of a wall that needs our help!
7. I love this picture because it shows two problems in one. First, it directly shows this huge tree’s effect on the garage foundation wall. The vertical crack down the middle of the it is evidence of that. The roots are also growing under the driveway, so they are likely to also cause concrete cracking and unevenness. Remember that typical roots spread out 2 to 3 times the tree's width (NC State University)!
8. After posting this photo, one of my friends told me that the Ohio Basement Authority Instagram account was her new favorite. She said the pictures were interesting, and she enjoyed learning facts about basements she wouldn’t know otherwise. It made me feel great knowing I was catching people’s interest with these types of photos.
9. This is a barn with large holes in the walls. The owners used these contraptions to try to block the gaps because snakes were getting through the cracks. Not only does this look interesting, but it provides a good example of a DIY project that failed, and reinforces the value and need for our company.
10. I took this photo of our owner, Doug Secrest, removing concrete for a job at our new building. A crew knocked out a wall to create an entrance large enough for the trucks, but there was still a 6-inch ledge that they would need to drive over to get inside. Doug removed concrete to make room for a new slanted approach. They also installed a grated drainage pipe to collect water and direct it to the catch basin instead of into our new garage. It’s nice to know we have an owner that works out in the field.
11. This is a support wall in a Victorian-era home now used as a company headquarters. This project was also the one I visited to film my first video testimonial without the marketing manager helping me. The crumbling bricks amazed me, and the fact that they hadn’t fixed this sooner was equally surprising.